Eco- Future Talent.
The label that is fashioning our Eco future… Partimi!
The name behind the label, half English half American Eleanor Dorrien-Smith, graduated in fashion and print from Central Saint Martins. She sure is making a name for herself in sustainable fashion, despite working from the chaotic living room of her parent’s house. With the walls covered in mood boards, sofas replaced with cutting tables, and the cat even considered as the studio manager, there is no question that family life is at the root of Partimi’s inspiration. Her last collection take from stills made with the family in her back garden, and is bought to life in these images, her ideas for the prints where taken from stills from the film of close up bits of moss for example growing on a bench which was re printed to create the whimsical dress. All pieces are constructed from organic textiles that have been ethically produced, and all printing is done digitally instead of the harmful and wasteful screen-printing process that pollutes the environment. It seems sustainable fashion has always been in her DNA; she used to spend her time recycling fabrics found in dumpsters. The inspiration behind each collection is rooted in childhood memories, or iconic stories from her family’s history and heritage. What makes Partimi stand out from the rest of the eco-fashion pack though is the soft, delicate style of the pieces, which are not only timeless and effortless but also have a distinct edge. Eleanor admits to a new stigma surrounding eco-fashion, “Originally it was just a bit un cool, but from experience it’s becoming a bit of a cliché now with designers using the sustainable tag to market themselves. I have concentrated on wearable and well thought-out design.”